Here are a few questions to see if your retail operation is thriving or struggling.
Here are a few questions to see if your retail operation is thriving or struggling.
Retail has changed…Years ago, Health Foods retailers could afford a slow pace for new products to catch-on as supplement products could be patiently explained by several floor staff. Now, it’s harder to get and keep your share of the pie. Tight profit margins effect store staff levels, increasing staff turnover, leaving fewer training opportunities.
Now…there’s fewer retail staff to tell the product stories that customers need to hear.
PopVideo can help you tell those product stories right on On-shelf video ads work right on the shelf—It’s like having a demo in the store 24/7!
Marketing research and PopVideo customers have proven that one of the best ways for shoppers to discover new or ‘new to you’ products is with short on-shelf video ads. Thousands of store deployments have proven the power PopVideo’s on-shelf video ads to tell product stories when
shoppers are ready to listen and ready to buy. PopVideo can dramatically increase those products unit sales velocity. Reported results have shown:
PopVideo is proven to work in natural channel stores.
Plus, as a bonus, PopVideo helps to familiarize store staff with new or unfamiliar product stories, allowing staff to better explain them.
Our “smart video” tech makes it easy to use and unobtrusive because it’s motion-activated.
YouTube and Facebook have proven the power of video ads. Now you can bring that power directly to the shopping shelf.
We create broadcast-quality information videos that run
in our PopVideo players on your shelves.
We offer packages that include video production, player rentals, and training.See Sample Clips
Contact firstname.lastname@example.org or email@example.com and join the video revolution!
Get the ULTIMATE SHELF-TALKER for your store.
Do you love to travel to beautiful and fun destinations?
Do you enjoy warm sand squishing between your toes as you walk in the surf?
Or looking over valleys and waterways from a mountain lookout?
Maybe chocolate is your thing and you like to explore chocolate factories.
Or quirky diners?
Fine restaurants and resorts?
Perhaps you enjoy exploring historical locations with stories from hundreds of years to thousands of years.
Or perhaps the magic is in sharing experiences with your loved ones, even if it just rumaging through junk stores or swinging in playgrounds.
Then you are looking for a vacation of a lifetime, however that looks to you.
You maybe traveling to attend special events.
A family reunion.
A wedding or anniversary.
Group adventures may turn your crank.
Hiking. kayaking. hang gliding.
Lots to do.
Do you ever wish you had more photos or better photos?
Do you lament that everyone but you is in your photos?
We can help you with that.
There are always stories and there is not always time to capture them when you are in the moment.
Do you want help capturing the stories?
Wouldn’t it be nice if a car, limo, or bus came to pick you up to tour the places you want to see?
It is hard to enjoy the local scenery when trying to survive the local traffic lunacy. Professional drivers can help with that.
Would you like to share your photos, video, and stories with friends and family beyond Facebook and Instagram?
A writer can help you craft your stories.
Do you want to share photos, video, history, and colourful stories about your family?
Have boxes of photos and notes stuck in a closet?
Those can be brought to life.
Travel Memories can help you with some or all of that.
We have professional cameras and gear to capture your adventures and create compelling presentations.
We have writing skills to help shape your stories.
We can create websites with consideration for privacy.
Or put the resources on a USB drive.
Or create a custom album of your adventure.
Planning your adventures in an area?
Photography and video?
Help putting it all together in a fabulous presentation?
Travel Memories can help you live and document your dream vacation or event.
We are currently in the Vancouver area, but are very mobile and have some experience in most provinces and states.
Let’s talk about your dream vacation or special event.
At least once a week I receive an email announcement from La Familia Cortez Restaurants in San Antonio, Texas.
Bonnie and I ate in the restaurant and signed up for the newsletter when signing on to their WIFI.
The mailing list strategy was just one of many things the restaurant did right to market and present itself.
The reason we were there in the first place is that the RV park we were staying at recommended it. He said to come early as there were usually lines.
We arrived shortly after 4 pm, before the rush.
The restaurant is very festive, with bright colours and decor everywhere.
There was a Mariachi Bar to the left of the main entrance, and restaurant to the right.
The photos here were taken with my cell phone and the evening rush had mot started yet.
The servers wore great costumes, were fun, and provided great service.
A group of musicians and singers roved around the restaurant, adding to the festive atmosphere.
Leaving the restaurant was dangerous! By the front door was a bakery offering irresistible treats!
We left feeling that we had a fabulous experience and will go back next time we are in San Antonio.
The walls are filled with photos of family members and famous guest, showing proud family history.
The website offers photos, family history, the menu, items from the gift shop, family recipes, job postings, and more.
Overall the marketing for this restaurant is superb and offers much to learn.
And those specials that show up in email!
Hard not to want to go back:-)
— Greg Dixon
We are in the process of building two online courses, also known as information products. The courses and sales funnels are being built in Kartra.
When ready to launch, the marketing plan looks like this:
Consider all means of getting the word out about the products and services. There are 1.8 Billion websites and growing by the second, so it is not easy to get noticed in the noise.
Our first project under construction is Romance Your Writer Within by Dr. Melba Burns. There will be an online course based on her book and classes, and information about classes and personal coaching with Dr. Melba Burns.
Do you have a book or program that would make a good online course?
Bonnie and I were headed for Dallas Texas when she noticed the enormous sign for Collin Street Bakery. Our 25′ motorhome looks like a Tonka Toy below the sign!
Bonnie had been ordering their fruitcake online for decades and wanted to see the store.
The shop shown here is very large with lots of samples and reasonable prices. There is ample parking for tour buses.
Inside there are photos and some of the history.
The original store was a small bakery based on a fruitcake recipe from Germany. There are photos of delivering by horse and buggy and also the small shop with a luxury hotel above the store.
As guests checked out, the shop stuck samples in the luggage.
Some of the guests were the owners and members of the Ringling Circus.
They liked the baked goods so much that they asked for fruitcakes and other goodies to be shipped to Germany and other European countries. That launched a mail order business.
Today they ship to 50 states and 196 countries.
It amazes me how a few entrepreneurs can take a simple idea and grow it to become a worldwide phenomenon. Companies like Wallmart, Starbucks, McDonalds, and Cracker Barrel started out small and grew.
Collin Street Bakery saw an opportunity and ran with it using samples, advertising, order catalogues, and more.
And yes, a sign that is big enough to be visible from Germany!
What business would you like to grow?
One of our niches is creating and marketing information products such as online courses, workshops, and webinars.
In addition to websites, social media, and WebinarJam, we are building our business and helping our clients with Kartra, a new all-in-one digital marketing platform.
Here how we will use Kartra to help our clients succeed:
Kartra integrates a suite of key services that would have taken many platforms such as InfusionSoft, MailChimp, LeadPages, ClickFunnels, Kajabi, and others to achieve.
If you have used or considered using any of these platforms, Kartra is absolutely for you.
The Genius of Kartra is that the platform integrates all of the essential tools in one easy to use and affordable platform.
Please check out Kartra and the special $1 trial. As a bonus you will see some entertaining videos!
Whether you sign up for Kartra yourself or want to have us use Kartra to Light Up Your Business and Light Up Your Life, we are here to help build your future.
Please check out the Kartra Launch and let us know how we can help you Light Up Your Life.
Greg and Bonnie Dixon
Light Up Your Business
Light Up Your Life
Do you have a book, program, product, or service that would make a great Information Product?
We work with authors, coaches, trainers, and knowledge area experts to create and market information products for online delivery. The product itself is presented with multimedia elements and tools to help the subscriber be successful. Other labels for ‘information product’ include ‘course’, ‘product’, and ‘training system’.
We use sophisticated marketing campaigns and an affiliate marketing system to ensure that as many people benefit from the information in the program as possible.
Marketing of the Information Product could lead to speaking engagements and workshops for the content creator, which in turn can create sales of the Information Product.
We can also facilitate webinars for part of the course delivery or free webinars as part of the marketing strategy.
The first step is to discuss your content offering and how it could be made into an information product or training course and the size of the potential market.
Assuming that we are a good fit for product and doing business together, where is what a typical arrangement would look like .
What we do is license your intellectual property to provide a basis for the Information Product and use in marketing the Information product.
You retain the copyright for your original content.
Ideally we work with you to organize and develop the online product. Like a movie made from a book, there will be editing, restructuring, and additional assets created.
We ideally work with you to create the online product and marketing materials using images, copy, video, and audio. If you have workbooks and exercises related to what your teach, we will build those into the system for access in the membership area for each client.
Sample Information Product
Say you have a book on writing and teach a course on writing. Here is what your information product may look like:
The subscriber will have access to a membership area that provides access to what they signed up for.
Note: It is possible to provide free access to the Introduction and Module 1 and offer paid access to the rest of the program and premium features. People can try before they buy, which is often a good marketing strategy.
We develop marketing campaigns to promote your product. Here are areas where you can help make the launch a success:
We will set up an affiliate program where your supporters can earn commissions from promoting your product. They will receive an affiliate link that they can use in their promotions. They will then be paid commissions on a regular basis based on sales. We are currently thinking a 20% commission.
You could become an affiliate of your own product and earn commissions in addition to your share of the revenue. Awesome!
People such as Jeff Walker, Brendon Burchard, Marie Forleo, and Eben Pagan sell millions of dollars worth of information products and services.
So it can be done.
Can that be done for your product? That depends.
Have you sold many copies of the base book?
Have lots of testimonials?
Have a decent list of contacts on email and on social media?
Then you have a base that could translate to decent or potentially amazing sales.
Starting from near zero? Then it will take a lot of work to get decent sales.
Say you have a product that you offer for $200. If you can sell 100, the gross revenue is $20,000, If you sell 100 a month, then you are looking at $240,000 a year.
However, experience suggests not to take even the first sale for granted.
What do you think the market is for your product?
Our criteria for starting development on an information product is that it has the potential to reach at least the $20,000 sales mark. We want to have some reasonable expectation that the sales potential is there.
We expect to invest about $10,000 of time and tools into development and marketing, so the product needs to justify the project.
For products with excellent sales potential, we are working on the following revenue sharing model:
In most cases we will ask for a $1,000 retainer to get the process started, pay for advertising such as Facebook ads, and have everyone invested in the success of the product.
Other arrangements are open for discussion.
Let’s talk about building and launching your information product.
Are you too busy to run your business or enjoy your life?
The definition of crazy is doing the same thing over and over and expecting different results. Another pair of eyes will see what you yourself may not. Here are some examples of what Greg and I observed in a few businesses we visited.
What else are you too busy doing instead of managing your business?
Many retailers and solopreneurs operate in the same place TOO BUSY!
So why do we busy ourselves to the point of no return?
Because we are TOO BUSY running without making a plan!
So as the skit suggests on Bob Newhart Show many years ago.
STOP IT yes STOP IT did you hear STOP IT
Right now take a breath and sit still and ask yourself the question of why you are too busy.
What is driving you crazy?
What are you doing right now instead of the important thing that needs to be done?
Your health and the health of your business depends on your ability to release the busy-ness and look from a different perspective to work and run your business.
My friend Kathy Pauuw, a life, business and productivity coach said to me, “Do what you do best and hire out the rest”.
If you are doing what you love amazing things can be accomplished.
If you are doing things that others can do, release and allow others to do them.
Would you like to talk to us about getting control of your business and your life?