Do you have a book, program, product, or service that would make a great Information Product?

We work with authors, coaches, trainers, and knowledge area experts to create and market information products for online delivery.  The product itself is presented with multimedia elements and tools to help the subscriber be successful.  Other labels for ‘information product’ include ‘course’,  ‘product’, and ‘training system’.

We use sophisticated marketing campaigns and an affiliate marketing system to ensure that as many people benefit from the information in the program as possible.

Marketing of the Information Product could lead to speaking engagements and workshops for the content creator, which in turn can create sales of the Information Product.

We can also facilitate webinars for part of the course delivery or free webinars as part of the marketing strategy.

The first step is to discuss your content offering and how it could be made into an information product or training course and the size of the potential market.

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Typical Agreement

Assuming that we are a good fit for product and doing business together, where is what a typical arrangement would look like .

Licensing

What we do is license your intellectual property to provide a basis for the Information Product and use in marketing the Information product.

You retain the copyright for your original content.

Ideally we work with you to organize and develop the online product.  Like a movie made from a book, there will be editing, restructuring, and additional assets created.

Product Development

We ideally work with you to create the online product and marketing materials using images, copy, video, and audio.  If you have workbooks and exercises related to what your teach, we will build those into the system for access in the membership area for each client.

Sample Information Product

Say you have a book on writing and teach a course on writing.  Here is what your information product may look like:

• Introduction
  • Introduce yourself
  • Describe what to expect in the program
  • Provide tips for making the most of the program
• Module 1
  • Introduction
  • Video, audio, text delivery of the parts included in the module.
  • Access to worksheets and additional tools for the member to use.
• Modules (5 to 7 recommended)
• Conclusions
  • Congratulations
  • Next steps.  Maybe there is an advanced course or personal coaching offered?

The subscriber will have access to a membership area that provides access to what they signed up for.

Note: It is possible to provide free access to the Introduction and Module 1 and offer paid access to the rest of the program and premium features.  People can try before they buy, which is often a good marketing strategy.

Marketing

We develop marketing campaigns to promote your product.  Here are areas where you can help make the launch a success:

• We create introductory videos with you explaining why you created the product and the transformations the client can expect from using the product.
• Ask you to contact your best customer list to ask for testimonials and to join your mailing list.
• Ask you to send information to them about the launch and ask them to opt in to a mailing list.
  We can provide copy that you can tweak.
  We will offer them the ability to become an affiliate for your product.  We hope that they would refer people to your product because they love you and your work, though the promise of some referral income could inspire more action.
• We design landing pages, email campaigns, social media campaigns, and more to generate interest in the information product.
• We may run webinars to introduce the information product, answer questions, and generate leads and interest.

Affiliate Program

We will set up an affiliate program where your supporters can earn commissions from promoting your product.  They will receive an affiliate link that they can use in their promotions.  They will then be paid commissions on a regular basis based on sales.  We are currently thinking a 20% commission.

You could become an affiliate of your own product and earn commissions in addition to your share of the revenue.  Awesome!

Revenue Potential

People such as Jeff Walker, Brendon Burchard, Marie Forleo, and Eben Pagan sell millions of dollars worth of information products and services.

So it can be done.

Can that be done for your product?  That depends.

Have you sold many copies of the base book?

Have lots of testimonials?

Have a decent list of contacts on email and on social media?

Then you have a base that could translate to decent or potentially amazing sales.

Starting from near zero? Then it will take a lot of work to get decent sales.

Say you have a product that you offer for $200.  If you can sell 100, the gross revenue is $20,000,  If you sell 100 a month, then you are looking at $240,000 a year.

However, experience suggests not to take even the first sale for granted.

What do you think the market is for your product?

Our criteria for starting development on an information product is that it has the potential to reach at least the $20,000 sales mark.  We want to have some reasonable expectation that the sales potential is there.

We expect to invest about $10,000 of time and tools into development and marketing, so the product needs to justify the project.

Budget Considerations

For products with excellent sales potential, we are working on the following revenue sharing model:

• 40% to the original course creator for licensing and cooperating with the development and launch.
• 20% to affiliates who promote sales of the product.  Some of you may want to earn money from sales PLUS affiliate revenue.
• 40% to Light Up Your Biz for building, hosting, and marketing the product.

In most cases we will ask for a $1,000 retainer to get the process started, pay for advertising such as Facebook ads, and have everyone invested in the success of the product.

Other arrangements are open for discussion.

Let’s talk about building and launching your information product.

Contact Us Today

See also Anatomy of an Information Product Promotion.

Do you have a book, course, or expertise that could be made into an information product?

What Is An Information Product

Young woman exercising yoga

In information product is something that could be packaged and sold as on online digital program or sold as a physical product such as DVDS, CDs, USB drive, and/or a program binder.

Some information products are delivered using a combination of text, images, and video.

An information product could be a course presented in part using webinars.

Could your information product be a workshop or presentation to deliver in person. Or sold at the end of speaking engagements?

The program could be as simple as a short course to teach and simple skill.  Or it could be an elaborate course requiring months to complete.

The best information products can be packaged in various ways and sold at various price levels. For example, Free, Bronze, Silver, Gold, and Platinum.

The information product can also be supported by professional coaching or training sessions.

Where To Start

The first version of an information product can be quite simple.  Do you have something you teach or other service that could be put into some sort of package?

An eBook is a good place to start. The book can help establish you as an expert in your field.

How Do You Know There Is  A Market?

If you have already been teaching or presenting the content, you probably already have an idea.

You can also do a pre-launch.  For example, you could create a campaign in advance announcing that the program is coming and offering the eBook or an excerpt as incentive for people to sign up to your mailing list.

Some marketers will test the waters by doing a short campaign to to get people to sign up before developing the full product.   If no one seems interested, then maybe it is not worth developing the product.

If there is strong interest, then they dedicate their efforts into developing and marketing the information product as quickly as possible.  Many products can be released incrementally.  For example, a course in writing that has seven modules could be released one module at a time.

The ideal is still to have the complete program available for purchase at the start of the marketing campaign.

Developing The Information Product

We can help you develop an information product in various ways:

• Assess the potential of your expertise to create an information product that will help people and generate sales.
• Plan and implement the product. We offer copywriting, editing, video, audio recording, and more to develop the product. We can help bring in specialists as needed.

Marketing Your Information Product

The willingness to market the program is the key to success.

We can help plan and implement a marketing strategy:

Some of the tools include:

• Website dedicated to the product.
• Mailing lists.
• Landing pages to grow the list.
• Free newsletter to provide value and keep you top of mind to potential customers.  You are playing the long game here.
• Landing pages to sell the product.
• Sequences to help sell and upsell the information product.
• Video excerpts and video sales letters.
• Social media strategies and campaigns.
• Press releases as appropriate.
• Testimonials.
• Content copy with proof value of the offering.
• Personal appearances and speaking engagements as appropriate.
• Other direct response advertising.
• …

Sound daunting?  We can do all of that for you.

See What Is Kartra and Why Would I Want It?

Delivering the Information Product

We can help deliver the program in various formats, including:

• Online delivery as a membership site.
• Digital download.
• DVDs, CDs, or USB Drive.
• Binder packages.
• Workshops.

Partnering and Freelance Services

There are various ways we work with clients.  One approach is to become and partner with you to develop, market, and sell one or more information products with you.  We do a lot of work and share the profits 50-50.

We provide the development, presentation, and marketing purely on a freelance basis where you pay a retainer for service rendered.

A hybrid approach may also work, where you pay a retainer for specific services and also split the revenue according to an agreed percentage.

If we help your product make hundreds of thousands of dollars, we want to share that in a win-win arrangement.

Are You A Good Fit For Us?

Here are some factors we are looking for in a information product partner.

• You have an expertise that could be made into a marketable information product.  Do people need and want it?
• You are willing to contribute content and time to develop the product, including doing some video sessions.
• You have a list of contacts and social media following that you are willing to use as a start to building a list.
• You are willing to do personal appearances and interviews to promote yourself and the product.
• You don’t think ‘marketing’ is a dirty word.

Is that you?

Please contact us to have a preliminary discussion about the potential.

See also  Information Product Development and Marketing