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Category: Video

Use Shelf Videos to Boost Sales

It’s like having a full-time demonstration person

Retail has changed…Years ago, Health Foods retailers could afford a slow pace for new products to catch-on as supplement products could be patiently explained by several floor staff.  Now, it’s harder to get and keep your share of the pie.  Tight profit margins effect store staff levels, increasing staff turnover, leaving fewer training opportunities.

Now…there’s fewer retail staff to tell the product stories that customers need to hear.

But wait…

PopVideo can help you tell those product stories right on On-shelf video ads work right on the shelf—It’s like having a demo in the store 24/7!

Proven Sales Booster

Marketing research and PopVideo customers have proven that one of the best ways for shoppers to discover new or ‘new to you’ products is with short on-shelf video ads.  Thousands of store deployments have proven the power PopVideo’s on-shelf video ads to tell product stories when
shoppers are ready to listen and ready to buy.  PopVideo can dramatically increase those products unit sales velocity. Reported results have shown:

  • Year-over-year, same product, in-aisle promotions have shown up-to 70% increases
  • Adding PopVideo to promotional end-caps has shown 89%–120% increases

PopVideo is proven to work in natural channel stores.

Plus, as a bonus, PopVideo helps to familiarize store staff with new or unfamiliar product stories, allowing staff to better explain them.

Modern Video Advertising

Our “smart video” tech makes it easy to use and unobtrusive because it’s motion-activated.

  • No non-stop looping to drive the staff crazy! — sleeps when shoppers leave, wakes as they return
  • No need to lose facings or do a reset—just place bottles on its stage-top for easy installation and use
  • Use cordless with rechargeable batteries or plug it in
  • Easy installation—just tighten wingnut on any shelf

The Power of Video

YouTube and Facebook have proven the power of video ads.  Now you can bring that power directly to the shopping shelf.

The PopVideo Solution

We create broadcast-quality information videos that run
in our PopVideo players on your shelves.

We offer packages that include video production, player rentals, and training.

See Sample Clips

Contact jerry@lightupyourbiz.com or bonnie@lightupyourbiz.com and join the video revolution!

Get the ULTIMATE SHELF-TALKER for your store.

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Complete Digital Marketing for Natural Health Retailers

Do you have a retail operation with one or more stores?

Is there room to grow your business with more customers and more sales?

Do you see digital marketing working for your competitors?

Would you like to do more marketing to increase sales?

Most businesses will say yes to all of these questions.  

However, they often don’t have a strategy and they don’t have staff with the skills and time to implement a complete Digital Marketing Plan.

We can help.

Members of our team have been working in the Natural Health, Natural Foods industry for many decades.

We’ve run retail shops, been brokers, and created video and marketing materials for small and large companies in your industry.

Seen what works.

Here is a Digital Marketing Plan that you can try for your business. 

Great if you are already doing some of the important steps.

Grow Your Mailing List

While not the sexiest marketing tool, a mailing list works.  I subscribe to mailing lists that send out something interesting every single day.  Eventually, I will take action on something I receive in my inbox.

The secret sauce is that each email needs to be interesting and relevant to your customer.  

Things to include are:

  • Your weekly sales brochures.
  • Information about new products or services.
  • Articles about new developments in your industry.
  • What’s on sale.
  • What you recommend.
  • News about customer appreciation day, product demonstrations, and other fun events in your store.

Use Video

Video is everywhere and growing daily.  We could cite many studies that show how important video is in marketing.  The evidence is in what you see on your screens.  
Video simply engages and works.
We have experience creating effective videos for wholesalers and retailers in your industry. Some of our clients have paid thousands of dollars for a single short clip.  
You do not need to spend that to increase your sales with video.
Some clips to add to your marketing include:

  • A product recommendation.
  • News about a sale.
  • A clip about a special event.
  • A profile of your store.
  • Clips from your suppliers.
  • And much more.

We recommend using at least one video a week across your website, mailing list, and social media.

Create once, use many times.

Use Social Media

Facebook. LinkeIn. Instagram. Twitter. Pinterest.  The New Thingy. It can be overwhelming.
Instagram has a billion users with 500 million active users every day.
Facebook Groups and Pages are used by many thriving businesses.
Facebook Ads can be an inexpensive way to increase your presence, your sales, and grow your mailing list. 

How We Can Help

We would like to run a pilot project with your business to increase your bottom line.

Risk-free at a rate you can afford.

We propose to work with you for one month to do the following:

  1. Build a mailing list.
  2. Send out 5 emails a week.
  3. Create and deploy one video clip a week. That is 4 effective clips a month.
  4. Grow Facebook and Instagram followers.
  5. Post on Facebook and Instagram at least once a day.

This is how you can track how effective the campaign works for your business.
First of all, measure where your business is right now with metrics that are important to your business:

How Will You Know It Works?

  • What are your daily sales?
  • Track how many people come in your door each day?
  • What is the average spend per customer?
  • How many people are on your mailing list?
  • Do you have many followers do you have on social media?
  • How many people buy the products actively promoted?

You establish a benchmark at the beginning of the pilot project and measure at the end.

Success indicators are:

  • More sales.
  • A larger mailing list.
  • More people coming in your door.
  • Increased spending per customer.
  • More social media followers.
  • Noticeable boosts in sales of the products that are promoted.

Risk-Free Guarantee

 Try the campaign for a month and we don’t increase your numbers for most of these metrics, we will refund your money in full.

What Is Your Investment?

If you are doing some or all of the above already, you will have a good idea about how much time and money for staff a Complete Digital Media Plan implementation can cost.

Larger companies will have budgets in the tens of thousands of dollars to run similar campaigns.  Sometimes they will spend that each day.  

It works.

How much is 5% more sales a day in a large Whole Foods Market?

What would 5% more sales per day do for your business?

Would 20% more sales help your profitability?

Our Special Offer

We want to have a long term relationship with your company to help it grow.

We want to make sure our Digital Marketing Plan will work for you.

So here is the deal.

We will implement the tools, strategies, and services to achieve the following:

  • Grow your mailing list.
  • Send out 5 emails a week.
  • Create and deploy 1 video a week.
  • Post at least once a day on Facebook and Instagram.

All you need to do is provide information you already have on products, events, and sales.

There may even be co-op or sponsorship money from suppliers who will love this approach.

Since we want your trust and appreciate that cash flow is not always where you want it to be, we offer to implement the Digital Marketing Plan for your business for one month for a low $997.

All we ask is a $500 retainer to get started.

At the end of the month, you pay the balance out of your increased sales.
Or, if your metrics do not show positive growth, we will return your $500 retainer.

Sound fair?

We fully expect that you will be able to measure an increase in sales for the month.

From there we will discuss an ongoing retainer to continue to grow your business using our Digital Marketing Plan.

By then we will know your business better and you will know and trust us.

Together we can determine a monthly budget to generate growth appropriate for your business.

What do you think?

Greg Dixon

Complete Digital Marketing for Natural Health Retailers
604 762-6410

gregdixon@sharedvisions.com

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Travel Memories ~ Capture Your Adventures

Do you love to travel to beautiful and fun destinations?

Do you enjoy warm sand squishing between your toes as you walk in the surf?

Or looking over valleys and waterways from a mountain lookout?

Maybe chocolate is your thing and you like to explore chocolate factories.

Or quirky diners?

Fine restaurants and resorts?

Mariachi Bar

Perhaps you enjoy exploring historical locations with stories from hundreds of years to thousands of years.

Or perhaps the magic is in sharing experiences with your loved ones, even if it just rumaging through junk stores or swinging in playgrounds.

Vacations Of A Lifetime

Then you are looking for a vacation of a lifetime, however that looks to you.

Special Events

You maybe traveling to attend  special events.

A family reunion.

A wedding or anniversary.

Group Adventures

Group adventures may turn your crank.

Hiking. kayaking. hang gliding.

Lots to do.

Wish You Had More Photos and Video?

Do you ever wish you had more photos or better photos?

Do you lament that everyone but you is in your photos?

We can help you with that.

Would Like To Capture The Stories?

There are always stories and there is not always time to capture them when you are in the moment.

Do you want help capturing the stories?

Interested in Custom Tours?

Wouldn’t it be nice if a car, limo, or bus came to pick you up to tour the places you want to see?

Looking For A Driver?

It is hard to enjoy the local scenery when trying to survive the local traffic lunacy. Professional drivers can help with that.

Like To Share Your Adventures and Stories?

Would you like to share your photos, video, and stories with friends and family beyond Facebook and Instagram?

A writer can help you craft your stories.

Like To Share Family History And Stories?

Do you want to share photos, video, history, and colourful stories about your family?

Have boxes of photos and notes stuck in a closet?

Those can be brought to life.

We Can Help With Travel Memories

Travel Memories can help you with some or all of that.

Video And Photography

We have professional cameras and gear to capture your adventures and create compelling presentations.

Help Crafting Stories

We have writing skills to help shape your stories.

Help Share The Adventures

We can create websites with consideration for privacy.

Or put the resources on a USB drive.

Or create a custom album of your adventure.

What Are You Looking For?

Planning your adventures in an area?

Photography and video?

Help putting it all together in a fabulous presentation?

Travel Memories can help you live and document your dream vacation or event.

We are currently in the Vancouver area, but  are very mobile and have some experience in most provinces and states.

Let’s talk about your dream vacation or special event.

Let's Go!

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