Bonnie and I were headed for Dallas Texas when she noticed the enormous sign for Collin Street Bakery. Our 25′ motorhome looks like a Tonka Toy below the sign!
Bonnie had been ordering their fruitcake online for decades and wanted to see the store.
The shop shown here is very large with lots of samples and reasonable prices. There is ample parking for tour buses.
Inside there are photos and some of the history.
The original store was a small bakery based on a fruitcake recipe from Germany. There are photos of delivering by horse and buggy and also the small shop with a luxury hotel above the store.
As guests checked out, the shop stuck samples in the luggage.
Some of the guests were the owners and members of the Ringling Circus.
They liked the baked goods so much that they asked for fruitcakes and other goodies to be shipped to Germany and other European countries. That launched a mail order business.
Today they ship to 50 states and 196 countries.
It amazes me how a few entrepreneurs can take a simple idea and grow it to become a worldwide phenomenon. Companies like Wallmart, Starbucks, McDonalds, and Cracker Barrel started out small and grew.
Collin Street Bakery saw an opportunity and ran with it using samples, advertising, order catalogues, and more.
And yes, a sign that is big enough to be visible from Germany!
What business would you like to grow?