At least once a week I receive an email announcement from La Familia Cortez Restaurants in San Antonio, Texas.
Bonnie and I ate in the restaurant and signed up for the newsletter when signing on to their WIFI.
Brilliant!
The mailing list strategy was just one of many things the restaurant did right to market and present itself.
Referrals
The reason we were there in the first place is that the RV park we were staying at recommended it. He said to come early as there were usually lines.
We arrived shortly after 4 pm, before the rush.
The restaurant is very festive, with bright colours and decor everywhere.
There was a Mariachi Bar to the left of the main entrance, and restaurant to the right.
The photos here were taken with my cell phone and the evening rush had mot started yet.
Great Service
The servers wore great costumes, were fun, and provided great service.
Authentic Mexican Cuisine
Very tasty!
Mariachi Band
A group of musicians and singers roved around the restaurant, adding to the festive atmosphere.
Bakery
Leaving the restaurant was dangerous! By the front door was a bakery offering irresistible treats!
We left feeling that we had a fabulous experience and will go back next time we are in San Antonio.
The walls are filled with photos of family members and famous guest, showing proud family history.
La Familia Website
The website offers photos, family history, the menu, items from the gift shop, family recipes, job postings, and more.
Overall the marketing for this restaurant is superb and offers much to learn.
And those specials that show up in email!
Hard not to want to go back:-)
— Greg Dixon
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